Marketing Matters Jul/Aug 2017 ISSUE 57

CRACKDOWN BITES IN COURT A crackdown by the travel industry against fake food poisoning claims for compensation from British holidaymakers has started to find its …

EUROPCAR RIP OFF ACCUSATIONS International car hire firm Europcar has been accused of ripping off its customers over the last 10 years with grossly inflated…

ARE YOU A STEREOTYPE? A serious report on gender stereotyping from the Advertising Standards Authority (ASA) has been met with derision in some quarters …

NO MORE CARD TRICKS The adding of inflated surcharges for payment by credit card, which costs companies 0.6%, is to be banned from January. The ban will …

NO ICE THANKS An investigation by the BBC’s Watchdog programme has found levels, some “significant”, of faecal bacteria in ice served to customers at some of…

SALMON LEAP Those now including salmon in their diet, as an oily fish and good source of omega-3, might want to note its significantly increased price in the last …

ON SOCIAL MEDIA SO IT MUST BE TRUE Reportedly the efforts of one Jeremy Corbyn to market himself as the young person’s best friend are suffering a few minor …

CRACKDOWN BITES IN COURT

A crackdown by the travel industry against fake food poisoning claims for compensation from British holidaymakers has started to find its way through to our courts.

A family of three appeared at Liverpool magistrates court last week charged with six counts of fraud after alleging they were ill with food poisoning on holidays to Majorca and demanding £52,000 in compensation from Thomas Cook. Deborah Briton, 53, her partner Paul Briton, 43 and a daughter Charlene Briton, all pleaded not guilty and face up to six years imprisonment if the case against them is proved. Their claim was handled by David Norman Solicitors of Nelson, Lancashire. Continue reading

EUROPCAR RIP OFF ACCUSATIONS

International car hire firm Europcar has been accused of ripping off its customers over the last 10 years with grossly inflated repair bills when cars suffer damage.

The overcharging of as much as 300% is being investigated by Trading Standards officers in Leicester where Europcar is based and may breach the Fraud Act and the Consumer Rights Act. There have been claims that the garages carrying out the repairs were secretly told to inflate the costs by Europcar, to include a large share for itself and the company have admitted that the mess could cost it £30 million to clean up, a figure that could be optimistic given that around £38 million was wiped off the company’s value when the allegations emerged.

Suspecting that the rip of could be an industry wide practice not just confined to Europcar the Daily Mail has advised car hire customers billed for damage to insist on seeing a copy of the bill for the work the car hire company say had to be carried out, and to pass the details to the newspaper for investigation of possible fraud.

ARE YOU A STEREOTYPE?

A serious report on gender stereotyping from the Advertising Standards Authority (ASA) has been met with derision in some quarters.

The ASA’s main concerns are ads that relate to body image, objectification, sexualisation, gender characteristics and roles and mocking those who do not conform to gender stereotypes. Ads that inappropriately sexualise women and girls, and those that suggest it is acceptable for young women to be unhealthily thin are given as examples, as are those that suggest that a woman’s role is cleaning up after other family members, or staying in the kitchen to cook that suggest that an activity is unsuitable for a girl because it is stereotypically associated with boys (or vice versa) or that mock men for being unable to carry out simple parental or household tasks. Continue reading

NO MORE CARD TRICKS

The adding of inflated surcharges for payment by credit card, which costs companies 0.6%, is to be banned from January.

The ban will affect airlines such as Flybe, which charges 3% with a minimum charge of £5, Ryanair, FlightCentre and Thomson Airways which charge 2% and British Airways which charges 1%. Insurer Swinton Insurance charges 2.5% as do North District Council, with other councils such as Wealdon, East Herts, Lichfield and Tameside all charging 2%.

Budget hotel group Travelodge currently impose a £2 fee for payments by credit card or PayPal.

NO ICE THANKS

An investigation by the BBC’s Watchdog programme has found levels, some “significant”, of faecal bacteria in ice served to customers at some of the major UK fast food chains.

The coliforms were found at seven of the ten samples taken from KFC, six of the ten from Burger King and three of the ten from McDonalds. The likely cause is staff handling the ice, and/or the ice making machines, not properly washing hands after going to the toilet.

Last month Watchdog investigated the ice at three coffee shop chains and found coliforms at seven of ten samples taken from Costa, and three out of ten samples taken from Starbucks and Caffe Nero.

SALMON LEAP

Those now including salmon in their diet, as an oily fish and good source of omega-3, might want to note its significantly increased price in the last few weeks.

Our local Asda, which was asking £12 a kilo for Scottish salmon fillet now wants £15 a kilo. Pollution of waters in Scotland by the hundreds of salmon farms that now occupy loch and estuary waters on the country’s west coast has been blamed for the sharply increased mortality rate, said to now be one fish in seven or 14%. This is due, it is said to overcrowding in the tanks that can hold 50,000 fish, and the amount of faeces the fish then deposit in a tiny area of the sea bed. This provides a perfect breeding ground for the sea lice parasites that feeds on the skin and blood of the salmon, leaving them vulnerable to fatal infections, an aspect that affects a half of all farms in Scotland.

ON SOCIAL MEDIA SO IT MUST BE TRUE

Reportedly the efforts of one Jeremy Corbyn to market himself as the young person’s best friend are suffering a few minor setbacks.

Following a dazzling presence on social media and a stunning performance at Glastonbury our Jezza has had to admit that his promise to abolish tuition fees and to “deal with” the problem of student debt – boasts that so impressed some of our student body that they illegally voted for him twice – was more aspirational than factual, leaving some to conclude that he might have got his figures and fantasies from a former girlfriend, a Ms. Abbott, who got them from a bloke down the pub, whose Mum told him.

Politicians, dontcha luv ’em?

Event Organisers Update July 2017 ISSUE 154

BRIT SCAM The image of Nigerians as people you could trust took a battering a few years back over advance fee “419” fraud, a scam that invited victims to help…

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MICHAEL WEBB Those organising events for the charity and association sectors, and those companies supplying them will know about the CHASE exhibition…

WESTFRONT 1918, KAMERADSCHAFT Austrian film director George Wilhelm Pabst (1885-1967) had a talent for developing the acting talent of others, and for featuring …